From www.translink.bc.ca

February 06, 2009

Ad Declined Pursuant to Advertising Policy

The BC Humanist Association has submitted creative material and an advertising order to have the material displayed on Metro Vancouver's public transit system to Lamar Advertising, the company that markets transit advertising space for TransLink.

The message on the creative material is, "You can be good without God."

TransLink has reviewed this material and determined that it does not meet the criteria set out in its Advertising Policy for advertisements on the public transit system. For example, the Advertising Policy contains the following limitation:

No advertisement will be accepted which promotes or opposes a specific theology or religious ethic, point of view, policy or action.

As such, the organization has been informed that its advertising order cannot be accepted.

The Standards and Limitations section of TransLink's advertising policy have been in force for over 20 years and were adopted from BC Transit, which operated transit services in Metro Vancouver prior to TransLink's creation in 1999.

The policy is administered by TransLink management, but management's decisions are subject to review by the Board of Directors.